
How does one manipulate unavoidable behavior? This puzzling question was left simmering in my mind upon reading the Nature article “Public Health: The Toxic Truth about Sugar”. Adding sugar to food has become a universal practice. Virtually every processed food item now contains this nasty addition, cleverly disguised by unrecognizable names. High-fructose corn syrup just is one of sugar’s many faces. It, along with other artificial chemicals, has been correlated with countless non-communicable diseases around the globe. Robert H. Lustig, Laura A. Schmidt and Claire D. Brindis, authors of this article, suggest ways in which the government can manipulate the rising levels of sugar intake by the public. The article also states the need for government involvement, which is essential for this prominent cause. Their motives are sufficient, however, their suggested regulation strategies are less than adequate. Their proposed methods include to tax food items containing additional sugar and limiting their sale during school hours. These suggestions are not entirely impractical, but I think that their suggestions ignore the fact that sugar is unavoidable. I think it would be more effective to subsidize healthier foods to make it more affordable and to limit sport drinks advertisements.
Lustig, Schmidt and Brindis offer alleviation to the sugar consumption problems by proposing a sales tax on the items. Historically speaking, this is an effective way to inhibit the purchase of goods containing added fructose. This would be efficient because additional taxes cause the producer to produce less because the consumer has less money to spend on additional goods for their money is going towards taxes. However, people, especially lower-income people, need to buy these products because they are cheaper than healthier foods. According to the New York Times article “A High Price for Healthy Food”,
The logic of the authors of “The Toxic Truth about Sugar” claims that sugar should be taxed because the tax regulations associated with tobacco and alcohol have been affective in limited the purchase of those items,
Healthy eating really does cost more. That’s what University of Washington researchers found when they compared the prices of 370 foods sold at supermarkets in the Seattle area. Calorie for calorie, junk foods not only cost less than fruits and vegetables, but junk food prices also are less likely to rise as a result of inflation. The findings, reported in the current issue of the Journal of the American Dietetic Association, may help explain why the highest rates of obesity are seen among people in lower-income groups.This evidence leads me to believe that if a tax is added to these food items, people of lower socio-economic class will suffer most. This suggested tax burden seems unfair for it is evident that society is not presenting the public with incentives to eat healthy. According to the article “Poverty and Obesity: the Role of Energy Density and Energy Costs” of the American Journal of Clinical Nutrition, “There is no question that the rates of obesity and type 2 diabetes in the United States follow a socioeconomic gradient, such that the burden of disease falls disproportionately on people with limited resources, racial-ethnic minorities, and the poor”. The purchase of these food products is unavoidable. It’s cheap and attractive, especially to those striving to stretch their paycheck. As stated in the Nature article, “sugar is cheap, sugar tastes good and sugar sells, so companies have little incentive to change.”
The logic of the authors of “The Toxic Truth about Sugar” claims that sugar should be taxed because the tax regulations associated with tobacco and alcohol have been affective in limited the purchase of those items,
Taxing alcohol and tobacco products — in the form of special excise duties, value-added taxes and sales taxes — are the most popular and effective ways to reduce smoking and drinking, and in turn, substance abuse and related harms. Consequently, we propose adding taxes to processed foods that contain any form of added sugars. This would include sweetened fizzy drinks (soda), other sugar-sweetened beverages (for example, juice, sports drinks and chocolate milk) and sugared cereal.
However, a Google search led me to find that, on average, one gallon of milk costs anywhere between three dollars and 50 cents to four dollars, whereas two liters of soda costs no more than two dollars. This price difference is what’s driving consumers towards an unhealthy choice, especially in these difficult economic times. I feel that government subsidies of healthy, organic food products with no addition sugars would help consumers make wiser decisions while searching the grocery aisles. The food choices that are made by consumers are based on price as supported by the New York Times Article,
The survey found that higher-calorie, energy-dense foods are the better bargain for cash-strapped shoppers. Energy-dense munchies cost on average $1.76 per 1,000 calories, compared with $18.16 per 1,000 calories for low-energy but nutritious foods. The survey also showed that low-calorie foods were more likely to increase in price, surging 19.5 percent over the two-year study period. High-calorie foods remained a relative bargain, dropping in price by 1.8 percent.
The authors of the Nature article also suggest limiting the time that producers can sell their product. For example, limit the sale of sugar sports drinks and soda during school hours. I feel this would be an effective method, but I believe the root of the problem does not lie in the hands of the availability of the sports drinks. I think it is the advertising of Gatorade and other top brands that steer kids towards their products. For example, Gatorade shows top competitors, prominent athletics figures, using their product and performing at high levels. Also, Gatorade is used during sporting events. It is poured on the head of the coach of the winning team and the logos decorate stadiums. This inspires children to drink the product. Therefore, instead of regulating the sale of the items, as suggested by the authors of the Nature article, I think that the commercials should be limited. According to the abstract of the Pediatrics article, “Children, Adolescents, and Advertising”,
Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Media education has been shown to be effective in mitigating some of the negative effects of advertising on children and adolescents.
Although Robert H. Lustig, Laura A. Schmidt and Claire D. Brindis were right in stating the need for the government regulation of sugar consumption, I think there were some crucial holes in the foundation of their claim. Instead of their idea of government-initiated sales taxes, the government should subsidize healthy foods instead because products containing added sugar are unavoidable purchases, especially consumers on a tight budget. “The Toxic Truth about Sugar” article suggest limiting the sale of sports drinks, but I feel that regulated the advertising of these drinks would be more effective in manipulating the public’s behavior, especially that of teens and children.
Works Cited:
http://well.blogs.nytimes.com/2007/12/05/a-high-price-for-healthy-food/
http://www.nature.com/nature/journal/v482/n7383/full/482027a.html\
http://pediatrics.aappublications.org/content/118/6/2563.full
http://www.ajcn.org/content/79/1/6.long
Works Cited:
http://well.blogs.nytimes.com/2007/12/05/a-high-price-for-healthy-food/
http://www.nature.com/nature/journal/v482/n7383/full/482027a.html\
http://pediatrics.aappublications.org/content/118/6/2563.full
http://www.ajcn.org/content/79/1/6.long